تأثير التخطيط الاستراتيجي على الاستثمار السياحي للمناطق الأثرية دراسة استطلاعية في (محلتي 106 و 114) في بغداد

الملخص

Tourism resources in tourism organizations are a competitive resource, and these organizations work if they are well managed to achieve the greatest efficiency in performance, so the management of these organizations should pay attention to these resources through optimal investment in them, which leads to raising the level of these resources, developing and maintaining them properly to reach the best possible result to achieve a great tourist attraction, so the choice of the subject of this research came as an attempt to highlight the extent of the use of planning A strategist in the Department of Antiquities and Heritage to develop archaeological areas, and the problems and obstacles they face and prevent them from investing their resources appropriately, using SWOT analysis  , and then choosing the appropriate strategy for application.